Former US Army Professional and Veteran, Jeff Plante finds success in Corporate America and shares his profound insight on how today’s companies need to operat in order to stay on track.
Jeff Plante brings over 20 years of organizational and business leadership to the table–from his experiences in both the Army as well as corporate roles. Having graduated from West Point in 1987 and serving nine years in the US Army, in both the 9th ID (M) and 25th ID (L), he departed after completing Battery Command. From there Jeff joined the semiconductor capital equipment industry and has since built a strong track record of increasing responsibility over the last 12 years, earning an MBA in Finance and Entrepreneurship along the way. Jeff’s experience with Corporate America has been one of melding his leadership expertise, entrepreneurial dispositon and business acumen together to create and lead business units inside of large public companies to rapid growth and differentiated performance.
Emerging from a Chapter 11 bankruptcy to a position of financial strength may seem as far removed from reality as the Greek mythical phoenix–the bird that rose from the ashes of destruction. Some companies are essentially liquidated during the bankruptcy process; some are restructured and survive as smaller fractions of their former selves, and a few, occasionally, emerge in better financial shape. What Eddie Rodriquez did for El Paso Electric is an example of the successful resolution of a potentially financially destructive process–corporate bankruptcy. Read it here.
I often talk to people (on and off line) who are all about “the When” when it comes to building a personal brand and publicity campaign: “When I need to look for a new job” or “When I launch my new products” or “When my competition starts doing it.” There should be NO “when” when it comes to building a personal on line brand or Web 2.0. Build it out now, manage it well and “they will come” –when the time is right. It take take a good 6 months to a year to develop your personal brand and drive a campaign that will lead to an end.
The thing is, I guess, that most people (especially on the job search side of things) are so darn paranoid of “being found out.” YOU DO NOT need to announce to anyone that you are looking for a job. Everyone who is anyone should have a brand and a publicity campaign out there to develop that brand –keep it simple. Just ensure the messaging is right and the placement of it all is correct. If anything, the world of executive search is going towards Web 2.0 sourcing and away from Job Boards, but do NOT think that you’ll be discovered if your brand messaging and placement is not interesting, viable or findable! Consider some of training courses that search professionals are tapping into: http://aces.arbita.net/node/891. Guys like Glenn Gutmacher and Shally Steckerl who are the materminds behind this training course and many others, heading up Arbita Consulting Education Services (ACES) in an effort to redefine the art of recruiting as it pertains to the social media. They are getting search pros off the job boards and on to the Web as a whole function! In my mind’s eye it’s like good old fashioned “hunting of heads” (circa 1988), but only now we have the Internet and the world is an oyster!
So all I am saying here is – don’t be shy, don’t wait and don’t say “when” – because when might be too late. Again, “build it now” and they will come (sooner if not later).
Self promotion (personal publicity) has become a 4-dimensional sustainable thing thanks to the Internet. Along with regular (on and offline) networking and professional marketing collaterals (resumes, bio, case studies, etc.), people now need things like also branded domain names, personal websites and now the every-popular social profiles of course (Linked In, etc.), blogging, micro-blogging (as in Twitter) and audio and visual profiles and blogs. Then there is the whole “work them in unison” deal—as in keep everything going at all at once at all times now, NOT just when you “think” you need to. PERSONAL PR IS A CONSTANT THING. And whoever says “Personal PR? I don’t need THAT – WHAT FOR?” Tell them to get their head out of the 1990’s sand! (Kidding, but well it’s true!)
All of this new self promotion (personal publicity) stuff can be pretty overwhelming for most and not a whole lot of folks really know what to do or how to do it. So a lot of people really do need someone to help them: write, produce, place, pitch, campaign etc. (There is a lot to good Self Promotion!). While a lot of people think they can’t afford t0 hire a Personal PR Person to handle them, I have to tell you that it might be worth it if you think about TIME AS BEING MONEY! I meet a lot of people who are also just tired of “working it” all on their own, day-in and day-out too. So having someone “there” to support is also a key to success in this new media/PR world!
One of my clients just reminded me that 60% of the people who start on Twitter end up dropping off and out within a MONTH! Why? Because most people just don’t know how to use it, maneuver in it or even have time for it or even want to deal with it. But get this, savvy people (in business no less) KNOW that (yes) they need to get into Twitter or they will be left in the on line dust. Twitter is not “going downhill” – most people need to be produced properly on the thing (along with blogs, websites, videos and all the rest). NOT EVERYONE CAN BE THEIR OWN GREAT PRODUCER (FOLLOW ME?).
Outsource Personal PR/Social Media, Networking and Brand Development. I say why not let someone else take your best interests to heart and make you look great?
International Executive Leader, Fabio Rizza, shares his story of success during a difficult economic situation. How did he do it?
Fabio Rizza is a General Operations Executive Manager with a record of developing sales strategies and expanding business opportunities in international markets. His innate ability to understand cross-cultural differences coupled with his years of experience in global markets enable him to build strong professional relationships that generate positive results. He has designed marketing material and sales strategies aligned with sales force capabilities, customer needs, and corporate objectives. He has built, trained, and developed sales and marketing teams into productive revenue generating units. Fabio is a dynamic leader and forward-thinking growth strategist who implements innovative solutions to cut costs and expand markets. He is fluent in English, Italian, and Spanish and experienced in developing and managing all aspects of international operations. Read more at: www.fabiorizza.com
Educator, therapist, author, business executive, and entrepreneur with a Ph.D. in Social Psychology, Dr. Carol McCall is the Founder of The Institute for Global Listening http://www.listeningprofitsu.com/ and Communication, LLC, author of the book, Listen! There’s a World Waiting to be Heard, creator of workshops and coaching programs in listening skills, life development, and empowerment. She offers more than 40 years of experience as it pertains to LISTENING FOR PROFITS. Her inspirational, informational and educational seminars, webinars and one-to-one coaching sessions on the art and power of listening are necessary tools to have in order to be and stay successful in a downward economy.
Duane Roberts founded Careerunleashed.com (division of dRecruits), a website that combines the latest in web applications with employment search tools, to help people manage the job of the job search process in a simple, streamlined and more organized manner.
Prior to launching careerunleashed.com, Duane Roberts was a Senior Associate with the executive search firm Korn/Ferry International. While there, he was a member of the Associate Advantage Leadership Team, a core team that was leading the on-boarding for new Associates. Before joining Korn/Ferry, he worked for their RPO organization FutureStep, where he was responsible for providing full-life cycle recruitment services in a project and single search capacity. As part of the more than 70 offices worldwide for Korn/Ferry International, he handled Executive level search across a wide range of industries, companies and organizations. Mr. Roberts has close to 14 years experience in the search industry.
Duane earned his Bachelor of Arts degree in Sociology from the University of California at Santa Barbara and he currently resides in Elk Grove, California.
Aaron Friedman (http://www.mycareerhighlights.com/aaronfriedman) is a creative and innovative technology pioneer with “get it done” attitude who enjoys digging deep to merge systems technology with sound business practices in reaching corporate goals; Implements pragmatic financial planning in presenting project options to decision-makers; Astute in planning and delivering the most effective solution completing projects on time and within pre-established budget parameters; Builds a respectful, positive relationship with staff instilling a top performance environment while remaining sensitive to team needs.
Aaron is now a full time Technologist, Entrepreneur, and Social Media Strategist who will be talking to Laurie about the importance of Social Media, Social Networking and Personal PR and Branding as it pertains to executive and professional employment search as well as how employee sourcing is being done and will be done in the future. His popular blog Aaron Friedman’s Works –Moving Business Forward with Technology http://livefromnj.com
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