Alden Snyder – CEO, Asset Systems, Inc.

What has changed about asset management in the past 20 years?

Technology Entrepreneur with 35 years of industry experience in asset management, Alden Snyder Explains.

Snyder is the Founder of Asset Systems, Inc., a privately held corporation specializing in automatic identification software, services, turnkey solutions, and customized approaches for tracking fixed assets. Alden is proficient in designing asset management systems for inventory records and the physical receipt, movement, reuse, maintenance, and disposal of company capital and fixed assets. He serves private and public companies from small businesses to Fortune 100 companies, government agencies, educational institutions, medical facilities, financial, telecommunications, and utilities. Asset Systems, Inc. helps clients manage products including IT assets, office furniture, corporate artwork, production equipment, laboratory equipment, vehicles, and consumable supplies.

My PR Mentor, Lynne Doll, the ultimate advocate for life leaves behind a legacy…lasting PR

On August 3, 2010 my childhood friend and long-time partner and president of The Rogers Group, Lynne Doll, passed away (link).  She was 48. While she fought hard to battle Cancer over the last three years, and won that fight, in the end she lost her life to a stroke. The stroke was most likely due to complications that came about from one or more cutting-edge cancer treatment/procedures she underwent while fighting the cancer. Those treatments were a result of Lynne being her own best advocate while battling cancer. She believed that everyone (fighting cancer or any disease for that matter) must absolutely be their own best advocate. In her opinion advocacy was the only way to win. But then again being an advocate was pretty easy for Lynne Doll to do—advocacy was in her blood–she was the ultimate advocate.

As an award wining top Los Angeles Public Relations Executive, Lynne Doll was a nationally recognized crisis communications expert. She was known for her handling of tough challenges in public relations and risk management, and was sought out by top corporations for her counsel. Lynne also directed The Rogers Group public sector practice, serving as a key strategist for several major social marketing campaigns and leading the agency to win numerous awards and national accolades for public education campaigns in the areas of health, environment, education and early childhood development.

Lynne’s passion for community involvement and volunteerism was a driving force behind the development of her agency’s Community Involvement Program, which to this day encourages staff to contribute time, talent and money to organizations in need, with support from the firm. At the time f her passing, she served on the Boards of Directors for Planned Parenthood Los Angeles ( and The DAISY Foundation ( Previously she had also served on the national and regional Boards of Directors for the National Conference for Community and Justice, an organization that fights bigotry and racism–ultimate advocacy, need I say more?

I could go on and on about my friend Lynne Doll. She was a friend for over 45 years–our families are still fast friends to this day. While I didn’t see her a lot, she was one of those friends that you could call and talk to as if you had just seen her the day before (even during the cancer, travel, meetings, etc.). I have always admired her and truly aspired to be like her in this world of Public Relations. Lynne Doll, the PR woman, was one of those people who kind of made you feel as if you had not worked hared enough or lived your life to the fullest, but in a good and inspirational way. Let me tell you, even though this girl was busier than busy in her professional life, she still balanced all of it with a full personal life. Spending tons of time playing and traveling with her daughter, husband, three sisters, mother (her father passed after his battle with cancer about six years ago), cousins, and “her gang” of friends–there were over 300 at her Memorial on August 13th.

Needless to say “Ms. PR Doll” and my PR Mentor lived LARGE–in the midst of building her agency, serving her community, fighting cancer and advocating for life. I will miss her very much. Even though I am very sad, I can only say that I am inspired to move forth and advocate for my own clients and those who need a chance to continue to live life. This woman left a legacy and I am sure you will her more about a foundation or non-profit that will be named for Lynne Doll in the very near future. Talk about lasting Personal PR—isn’t this something we all must strive for?

Joshua Slavitt: Developing a corporate stakeholder engagement program.

As a Certified Business Coach with ActionCOACH of Connecticut, Josh Slavitt currently coaches small business owners in developing skills related to finance, marketing, sales, planning so they can increase profits and make their businesses more successful. Prior to joining ActionCOACH, Josh designed and executed communications and outreach programs for a wide range of industries including pharmaceuticals, mass merchandising, distilled spirits, finance, casual dining and automobiles.

Josh has 25 years of experience in the field of public affairs and issues management. He served in various positions with Altria Group Inc. / Philip Morris where he dealt with internal, external, and governmental issues and developed strategic long-range proactive (and reactive) approaches to build consensus, engage stake-holders, broker agreements, and advance corporate positioning and reputation.

He managed sensitive engagement programs and national campaigns, implemented comprehensive corporate social responsibility initiatives, led cross-functional task forces, directed change and crisis management communications, and promoted public policy and outreach efforts to improve stakeholder relationships.

Leadership Naturally

Are you unsure how to most effectively lead? Instead of trying to be the leader that you or others think you should be, discover your unique skills and talents and naturally be the leader that you already are.

After having the courage to face her fears and work through them, Lisa J. Peck set new standards for her life and is now known as the “Step It Up Queen®.” She has inspired more than a million people with her life story and capacity to get things done. She is a highly acclaimed professional life coach. She is a loving mother of eight children and knows how to maximize time, energy, and effort to get results.

Lisa J. Peck has built an award-winning book business that includes 19 books written to date. As the Step It Up Queen®, she has stepped up in her own life and not allowed dyslexia to stop her from becoming a prolific author and following her own dreams. She brings her expertise and enthusiasm to clients and audiences everywhere as she integrates the core principles of success.

Attract more success?easier and faster?and reap the richness of your next-level mastery. You can Pre-Order Lisa’s Next-Level Mastery™ CD for Free just go to:

Josh Slavitt: The Importance of Corporate Social Responsibility in Business Today

Josh Slavitt is a senior Public Affairs Leader who specializes in Stakeholder Mapping, Relationship Development, Issues Management and CSR (Corporate Social Responsibility). Working for various companies in this capacity including the Philip Morris Companies for some 25 years Mr. Slavitt offers experience dealing with internal, external, and governmental issues having developing strategic long-range proactive (and reactive) approaches that build consensus, engage stakeholders and broker agreements as well as advance corporate positioning and reputation.

How to Gain Massive Visibility on the Internet to Build Your Business

Laurie Pehar Borsh talks with Internet Entrepreneur Kathleen Gage who recently launched “The Street Smarts Marketing VIP Club Membership Program” ( . The very affordable 52 week program is based on the very things Kathleen has used to build her own business as well as many of her own clients’ businesses and teaches members how to build a sustainable six figure online business. Get ready for an interesting and inspiring 30 minutes!

Personal PR, Branding, and running a Campaign for Job Search…more important than ever before…

Okay so it’s not like running for the job of President or even Mayor, but let’s face it job search now requires creative professional personal branding, better online messaging, targeted spin, direct pitch marketing and much more.  Producing a full-fledged campaign is a not something one should take lightly– it’s now a MUST if you hope to land the right opportunity.  Of course there are never any guarantees of the exact timeline either, but the game has changed (get out of the 1990’s people!) .  Like it or not, today’s competitive business environment now requires professionals to develop and keep up a complete personal brand package and a visible digital persona as well as a robust online network and following.

You’ve probably seen all the media interviews with personal branding and social media experts as of late. Everyone’s talking about (online) personal professional branding and publicity and why it is so important to have in place due to the explosion of online networking, social media and internet search.  Not to toot my horn, but I’ve said this for YEARS!  The difference with me though is that I DO  THE WORK, while these experts give plenty of direction and advice about “how to” go about creating a personal brand and promotion program.  I am sure you can agree that most busy professionals do not have the time, desire or ability to even think about developing this on their own, let alone be able to manage it all on a somewhat consistent basis. 

Gone are the days of “being found” via a job board ad or resume post. YOU HAVE TO CAMPAIGN! If you don’t have the resources to launch a campaign, you at least have to have good online branding and messaging and key words up and consistent. Then once you’ve landed your dream job, don’t think that your brand and promotional package is something that gets tucked away in a corner. It’s very important to manage and maintain an online personal brand and promotion program to align with your company brand (so many organizations are requiring this now too) as well as to develop more business/contacts that can enhance your business and corporate positioning.

As more and more executive search professionals continue to recruit via a cloud recruiting platform (internet search/key word search), staying on top of your personal brand, messaging and campaign effort will only help you remain visible to future (job) opportunity. Hopefully our economy will get back to normal in the next few years and we’ll all be ready as companies being to hunt down talent again on a regular basis (sigh).

All that said, putting a promoter in your corner who is capable of producing and managing your personal brand and self promotion campaign is not so much luxury these days, as it is a necessity.  Yes,  Donald Trump, Martha Stewart, Oprah even the President make the whole personal publicity and branding thing seem easy (well maybe for some–I think most of you GET IT), but COME ON do you really think that they stay up late at night PRODUCING and IMPLEMENTING their own personal publicity campaigns?

Robert Kruk, a Global Technology Operations Senior Executive

Discussion with Robert (Rob) Kruk, a Global Technology Operations Senior Executive, offers more than 20 years of global business and information technology operations experience. Throughout his career at IBM and prior to that Ernst & Young, he built a successful record of aligning IT organizations with specific processes and goals that reduced costs, improved functionality, and optimized operations. You can read more about his experience and record of successful implementation at:

My goal is to help organizations uncover and discover exceptional and sustainable talent, like Rob Kruk who offers a proven track record of success. I work for only those executives and professionals who I believe will only add value to an organization for bottom line growth—a MUST HAVE within today’s unique business climate. I’m sure you can agree that with so many organizations now looking to swiftly engineer significant results now is the time to take a new approach to finding the right leadership talent.

Rob Kruk offers that exact kind of leadership talent… a MUST have guy for any organization who is looking for the right CIO, CTO, OUTSOURCE/OFFSHORE VENDOR MANAGEMET VP or other tecnological operational leader.