YES! Says Gil Rudawsky (follow on Twitter @gilcommedia), Crisis Communications Strategist at GroundFloor Media, blogger, PRDaily contributor, writes: It used to be that when the financial markets dragged down the economy and corporate bottom lines, public relations budgets topped the list of spending cutback targets.
These days, even as the swooning markets erode consumer spending, there’s potent optimism that PR budgets will remain intact—and possibly even grow. The proof comes down to 10 years of ups and downs and, through it all, an expanding, almost recession-resistant PR industry.
In a nutshell, he says (and I agree 100%!), …PR delivers cost-effective results compared to advertising and marketing.
This is an informative and “classic” piece that every PR person and anyone looking to hire a Public Relations profession or firm definitely needs to read and re-read from time to time! >Article here.