Okay so it’s not like running for the job of President or even Mayor, but let’s face it job search now requires creative professional personal branding, better online messaging, targeted spin, direct pitch marketing and much more. Producing a full-fledged campaign is a not something one should take lightly– it’s now a MUST if you hope to land the right opportunity. Of course there are never any guarantees of the exact timeline either, but the game has changed (get out of the 1990’s people!) . Like it or not, today’s competitive business environment now requires professionals to develop and keep up a complete personal brand package and a visible digital persona as well as a robust online network and following.
You’ve probably seen all the media interviews with personal branding and social media experts as of late. Everyone’s talking about (online) personal professional branding and publicity and why it is so important to have in place due to the explosion of online networking, social media and internet search. Not to toot my horn, but I’ve said this for YEARS! The difference with me though is that I DO THE WORK, while these experts give plenty of direction and advice about “how to” go about creating a personal brand and promotion program. I am sure you can agree that most busy professionals do not have the time, desire or ability to even think about developing this on their own, let alone be able to manage it all on a somewhat consistent basis.
Gone are the days of “being found” via a job board ad or resume post. YOU HAVE TO CAMPAIGN! If you don’t have the resources to launch a campaign, you at least have to have good online branding and messaging and key words up and consistent. Then once you’ve landed your dream job, don’t think that your brand and promotional package is something that gets tucked away in a corner. It’s very important to manage and maintain an online personal brand and promotion program to align with your company brand (so many organizations are requiring this now too) as well as to develop more business/contacts that can enhance your business and corporate positioning.
As more and more executive search professionals continue to recruit via a cloud recruiting platform (internet search/key word search), staying on top of your personal brand, messaging and campaign effort will only help you remain visible to future (job) opportunity. Hopefully our economy will get back to normal in the next few years and we’ll all be ready as companies being to hunt down talent again on a regular basis (sigh).
All that said, putting a promoter in your corner who is capable of producing and managing your personal brand and self promotion campaign is not so much luxury these days, as it is a necessity. Yes, Donald Trump, Martha Stewart, Oprah even the President make the whole personal publicity and branding thing seem easy (well maybe for some–I think most of you GET IT), but COME ON do you really think that they stay up late at night PRODUCING and IMPLEMENTING their own personal publicity campaigns?