I haven’t been contributing to this blog, I know in quite some time (I mean SOME time). I edit and produce for my clients. Always the plumber with the leaky faucet, but no more. Do as I say, not as I do right?
Had to share this great blog post (continue reading here), but here’s the lead in… love the gifs on this one!
Developing a Personal Brand on a Global Stage
By Shalee Hanson
I was in sixth grade the first time I remember anyone talking to me about Internet safety: “Do not EVER, put any personal information on the Internet. Don’t give out your real name. Never give out your address, or your birthdate or any other personal information. The Internet is dangerous.” To be fair, they were warning us about Internet chat rooms, so, I get it; but I remember thinking it was strange that we had this tool that connected the world and all we were ever going to do was lie to each other with it.
Fast forward to 2015, and Facebook knows my full name, date of birth, my last four places of employment, every city I’ve ever lived in, my phone number and anything else someone may want to know about me. In fact, more often than not, when I’m going to meet someone for the first time, or shortly after I’ve met them, I will spend time checking out their social channels to figure out what they’re like. Let me reiterate, before anyone in the world has ever met you, they can develop a sense of who you are. What does your personal brand say about you?
It’s crazy to think about, really. Thirteen-year-olds who have Twitter don’t even know that what they’re tweeting right now is going to be a part of their personal brand forever. If they tweet some nonsensical garbage about hating America, and years and years later they run for president, someone will find that tweet and the whole world will know that when they were thirteen, for whatever reason, they said they hated America. Is it fair? No. But it happens.
Whether you’re a regular person, a public figure or even a brand trying to navigate your way through the social playing field, here are some tips on how to develop your personal brand on the global stage:
Read the full article here – says it all!